My name is Phoebe Johnson, and I could easily bore you with an outline of my professional background and qualifications (for that, just checkout my linkedin and other site pages, like my experience and my certifications). Instead, I’d rather tell you about me in a more candid sort of way.
I am a passionate digital marketer, music and entertainment marketer, and creative strategy aficionado. I eat, breathe, and sleep music, film, and entertainment, and I’ve spent the last 7 years of my life learning ways to market entertainment – specifically music – to people, with the aim of reaching a wider audience and impacting this audience in a positive manner. I strive to accurately articulate and depict branding, messaging, and art to the right people at the right time, all by leveraging carefully thought out, creative content and digital marketing strategies, backed by data learnings and heavy research.
My goal is to represent music and video as, well, as buyable and streamable products, and through my digital marketing expertise, continuously grow the revenue they drive. Ultimately, an increase in revenue enables the artists, bands, actors, directors, producers, audio engineers, studios, labels – you get the point – to continue creating and continue positively impacting people with their ideas.
The entertainment world – whether it be music or film – is continuously changing as a result of growth in technology and the need to adapt with digital streaming. With that change comes the need to revamp and reimagine marketing strategies, to look to utilize a full-funnel approach that, while incorporating traditional insights, heavily relies on digital strategy advancements and data.
My personal goal is to continue learning through work and interpersonal experience about new tools, platforms, and digital marketing techniques. I strive to develop unique ways to leverage them and assist the consistent adaptation of marketing in this ever changing climate.
If you ever want to brainstorm ideas, creatively collaborate, or discuss an opportunity, I’m all ears. Feel free to contact me at any time.