Paid Search Manager – Wpromote, Los Angeles, CA (November 2014 – Present)

Google/YouTube/Facebook partnered digital marketing agency

I devise and guide a creative, cross-channel digital marketing strategy for a handful of medium size businesses to major brands. I manage upwards of $1.2M in media budget per month.

  • Certified in Google AdWords (Video, Display, Mobile, Shopping, Search), Facebook Marketing (via Facebook Blue Print), and Google Analytics
  • Manage acquisition, awareness, and audience nurturing digital marketing and advertising campaigns
  • Create marketing and advertising content based on company goals and branding
  • Provide biweekly, monthly, & quarterly reports compiled in Excel & PowerPoint to tell the story
  • Collaborate on biweekly calls and meetings to analyze data, deduce trends, and adapt strategy for growth
  • Oversee new team members and provide extensive digital marketing training (focusing on SEM/PPC)
  • Lead goal and budget setting, integrated marketing channel strategy, and campaign execution
  • Analyze behavioral, demographic, and geographic data for consistent strategy adaptation
  • Consult on Social Media Marketing, SEO, and Email Marketing for fan nurturing, brand awareness, audience prospecting, and ROI

Web Content Writer – FlippenMusic (March 2015 – October 2015)

Marketing and Sales Coordinator – SideOneDummy Records, Los Angeles, CA (January 2014 – November 2014)

At SideOne, my main project encompassed the digital and traditional marketing and digital and physical sales efforts of both the label and artists. I worked to increase brand awareness and analyzed performance data for each project to discover trends to adapt to.

  • Created album one-sheets for physical sales pitches
  • Directed advertising campaigns on YouTube, Facebook, and Google – strategy to content creation
  • Analyzed marketing data in Google Analytics, Facebook Insights & Twitter Analytics
  • Analyzed sales data (Soundscan, Spotify Analytics) to aid digital and physical sales strategy
  • Implemented a marketing content calendar based on data analysis
  • Assisted with the new website build and worked on the website content
  • Led strategy of in-store performances, promotions, media buys, contests, and co-op advertising
  • Devised a marketing calendar for Social Media pushes and audience building
  • Leveraged marketing data for track placement in Spotify playlists and album sales pricing in iTunes and Amazon
  • Pitched albums for prime placement in iTunes and Amazon during release week
  • Created label and artist playlists for digital streaming growth and to acquire new listeners
  • Creation of the 2014 Warped Comp: publishing contracts, audio approval, track listing, and creative assets

Talent Agent Intern – The Agency Group (now UTA), New York, NY (September 2012 – May 2013)

  • Contacted tour promoters for the daily ticket count and final numbers for each show
  • Utilized iContact to create and send weekly eBlasts and newsletters
  • Created, edited, and analyzed offers, contracts, and deal memos
  • Issued and advanced tours via Filemaker

Digital Marketing Intern – SideOneDummy Records, Los Angeles, CA (May 2012 – August 2012)

  • Aided in digital marketing and strategy via Facebook, Twitter, and YouTube
  • Assisted with YouTube and Bandcamp content creation and optimization
  • Wrote press releases for upcoming albums and tours

Marketing and Sales Intern – Alternative Distribution Alliance (Warner Music Group), New York, NY (September 2011 – May 2012)

  • Worked with all ADA distributed record labels to place albums in various retail accounts and digital accounts with top visibility
  • Directly aided 17 record labels in sales data analysis and reaching sale goals
  • Provided Soundscan, Mediabase, and other sales reports to labels
  • Established marketing strategies via social media platforms and outside partnerships to increase sales numbers
  • Estimation of different IOs and SLOs for upcoming releases
  • Maintained strong relationships with record labels, record stores, and other accounts and provided assistance where needed

Audio Engineer – WFUV 90.7FM, Bronx, NY (September 2010 – September 2012)

  • Mixed and mastered various recording sessions, both live and pre-recorded
  • Used Audio Vault, Sound Forge, and Pro Tools to record artist sessions, radio shows, and spot breaks
  • Gain an extensive knowledge of audio equipment, recording strategy, and radio promotions
  • Grew artist relation skills and learned to build a strong rapport with each artist

Music Marketing InternMerrifield Records, New York, NY (February 2011 – September 2011)

  • Social media marketing for upcoming shows and album releases
  • Brand marketing campaigns to increase awareness of the label as well as respective artists
  • Contests and promotions for fan engagement
  • Created a content calendar for marketing initiatives

Intern – CMJ Music Marathon and Film Festival, New York, NY (October 2010)

  • Worked at Ace of Clubs, the Hammerstein Ballroom, and Webster Hall to make sure the shows ran smoothly
  • Checked for CMJ badges to verify all CMJ guests were granted entrance
  • Worked with the venues to make sure all posters and banners were in proper site for advertising
  • Monitored the amount of press at each show
  • Worked the Love and Other Drugs with Jake Gyllenhaal and Anne Hathaway premiere at Clearview Cinemas in Chelsea

Talent Buyer  – Self Employed, Los Angeles, CA (2010 – 2012)

Office Manager and Talent Buyer  – Rock City Studios, Camarillo, CA (June 2010 – August 2012)

  • Social media and traditional marketing for upcoming shows, festivals, and events at the venue
  • Managed budgets and show payouts
  • Maintained strong relationships between the bands and the venue
  • Booked artists for upcoming shows and events
  • Set up the venue for the shows: backstage, lighting, sound, and hospitality prep
  • Assisted with sound engineering for recording sessions and shows